Search Engine Testing" - Rating the effectiveness of Search
Abstract - The IT growth over the past few years has brought a forefront focus on Search Engine. The movement was so quick that no one realized when Search Engines transitioned from a reference standpoint to the current arena where it touches everyone’s life. The future looks bright for the ones who are informed, while ignorance, on the other end, can result in missing the train.
There is also a lot of misunderstanding in terms of how the web works, what influences the search, and what can be done to make it a positive experience. There is no scarcity in the number of examples to prove as to how the web was exploited by spammers, black hats, and Organizations. The internal search engine concepts are not shared openly and are heavily guarded by trade secrets, confidentiality clauses, and NDA agreements.
There are also a large number of jobs available, which are not advertised openly. These jobs give a decent career options, a flexibility of work from home and at the same time advantage of working with the best brand names. Moreover, in such a volatile industry, it gives an option to lead a relatively recession proof career. This particular segment of work will never go down, as long as the Industry survives. A lot of care has been taken to keep the book crisp, brief, and simple. There are lot of flowcharts, screen captures, and real world examples to keep it relevant and practical. The idea is that one should be able to complete it in one single read and reap the benefits by cutting short the learning time.
Reviewers -
Vipul Kocher (President of ITB, Founder of Salt), Rishi Raj Koul (Network Head - NSN), Shiv Kumar(Documentation Head at Freescale Semiconductor), Manmohan Pandey (Sr. Test Developer Arctern), and Vikram Reddy(Sr. Test Development Arctern), Vivek Sharma (Oracle Corp), and Meenakshi Vaid (Test Lead - Sopra)
Availability -
The book is published by Amazon and available on its online stores in two formats, e-book and hardbound. Hardbound copies are available at most of the major stores in US and Europe. eBook copies in all the popular formats is available in most of the popular stores, including in India.
Author Copies -
dispatched to the libraries of Arctern, McAfee, and Motorola (which is now FreeScale Semiconductor), and ITB/Salt
Non - Profit - For additional copies of the book for education, teaching, research, and non-profit organizations, please send a mail to - abhinav@testingrecipes.in
List of a few Online Stores/Author Links -
